Black Friday - Amazon.com held a "Prime Day" event in July and promised better deals than on Black Friday
Time: 2015
Place: U.S.
Details: In 2015, Amazon.com held a "Prime Day" event in July and promised better deals than on Black Friday, with repeat Prime Days taking place in 2016 and 2017. Other companies followed with "Black Friday in July" deals which were as good as, or better than, those in November.
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