Visa Inc. - BofA began to sign licensing agreements with a group of banks outside of California
Time: 1966
Place: California, U.S.
Details: The original goal of BofA was to offer the BankAmericard product across California, but in 1966, BofA began to sign licensing agreements with a group of banks outside of California, in response to a new competitor, Master Charge (now MasterCard), which had been created by an alliance of several other California banks to compete against BankAmericard.
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