Zara - The pink scarf
Time: 2015
Place: Tokyo, Japan
Details: A lady named Miko walked into a Zara store in Tokyo in 2015 and asked the store assistant for a pink scarf but there were no pink scarves in the store.The same happened in Toronto, San Francisco, and in Frankfurt, who all had customers that walked into Zara stores and asked for pink scarves, almost simultaneously. They all left the shop without any scarves – an event many other Zara fans experienced globally over the next few days in various Zara shops. Seven days later, over 2,000 Zara stores started selling pink scarves globally. There were 500,000 pink scarves sent-to be precise. They sold out within three days.
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