Sony was one of the leading developers of the Blu-ray optical disc format, the newest standard for disc-based content delivery. The first Blu-ray players became commercially available in 2006. The format emerged as the standard for HD media over the competing format, Toshiba's HD DVD, after a two-year-long high-definition optical disc format war.
In the 2006 Finals, the Heat were underdogs against the Dallas Mavericks led by Dirk Nowitzki, and the Mavericks won the first two games at home in dominating fashion. The Heat led by Wade and a balanced effort by O'Neal, Antoine Walker and Jason Williams would go on to win all three of the next games at home, before closing out the series in Dallas to deliver the first NBA title for the franchise and O'Neal's fourth title. With Wade carrying the offensive load, O'Neal did not need to have a dominating series, and finished with an average of 13.7 points and 10.2 rebounds for the series.