On 23 April 2014, OnePlus began its "Smash the Past" campaign. The promotion asked selected participants to destroy their phones on video in an effort to purchase the OnePlus One for $1 (US). Due to confusion, several videos were published by unselected users misinterpreting the promotion and destroying their phones before the promotion start date. OnePlus later revised the rules of their promotion by allowing consumers to donate their old phones. There were 140,000 entrants in the contest with 100 winners.
On April 23, 2014, Slim took control of Telekom Austria, Austria's biggest phone carrier, which has telcos in countries such as Bulgaria, Croatia and Belarus, under a 10-year agreement, was Slim's first successful business acquisition in Europe.
On April 23, 2014, the Federal Communications Commission (FCC) was reported to be considering a new rule that would permit Internet service providers to offer content providers a faster track to send content, thus reversing their earlier net neutrality position.