The mascot of Android is a green android robot, as related to the software's name. Although it has no official name, the Android team at Google reportedly call it "Bugdroid". Due to Android's high popularity in the 2010s, it has become one of the most recognizable icons in the technology world. It was designed by then-Google graphic designer Irina Blok on November 5, 2007, when Android was announced. Its popularity amongst the development team eventually led to Google adopting it as an official icon as part of the Android logo when it launched to consumers in 2008.
On November 5, 2007, the Open Handset Alliance, a consortium of technology companies including Google, device manufacturers such as HTC, Motorola and Samsung, wireless carriers such as Sprint and T-Mobile, and chipset makers such as Qualcomm and Texas Instruments, unveiled itself, with a goal to develop "the first truly open and comprehensive platform for mobile devices". Within a year, the Open Handset Alliance faced two other open-source competitors, the Symbian Foundation and the LiMo Foundation, the latter also developing a Linux-based mobile operating system like Google. In September 2007, InformationWeek covered an Evalueserve study reporting that Google had filed several patent applications in the area of mobile telephony.