The company's first product was the highly anticipated OnePlus One. It was unveiled on 22 April 2014, and was claimed as the "2014 Flagship Killer." The One had comparable, and in some ways better, specifications to other flagship phones of the year, while being sold at a significantly lower price at $299 for the 16 GB version or $349 for the 64 GB version.
On 23 April 2014, OnePlus began its "Smash the Past" campaign. The promotion asked selected participants to destroy their phones on video in an effort to purchase the OnePlus One for $1 (US). Due to confusion, several videos were published by unselected users misinterpreting the promotion and destroying their phones before the promotion start date. OnePlus later revised the rules of their promotion by allowing consumers to donate their old phones. There were 140,000 entrants in the contest with 100 winners.
On April 23, 2014, Slim took control of Telekom Austria, Austria's biggest phone carrier, which has telcos in countries such as Bulgaria, Croatia and Belarus, under a 10-year agreement, was Slim's first successful business acquisition in Europe.
On April 23, 2014, the Federal Communications Commission (FCC) was reported to be considering a new rule that would permit Internet service providers to offer content providers a faster track to send content, thus reversing their earlier net neutrality position.
The Oppo Find 7 is a phablet with 3GB of RAM and a 2.5 GHz Quad-Core processor. The Oppo Find 7 is also available in another variant called the Find 7a, which has a 1080p screen and 2GB of RAM compared to the Find 7, which sports higher specs. It was announced on 19 March 2014 and was released in April 2014. It is similar in design to the OnePlus One released in April 2014.