On August 4, 2010, the Celtics announced that they had signed O'Neal. The contract was for two years at the veteran minimum salary for a total contract value of $2.8 million. O'Neal wanted the larger mid-level exception contract, but the Celtics chose instead to give it to Jermaine O'Neal. The Atlanta Hawks and the Dallas Mavericks also expressed interest but had stalled on O'Neal's salary demands.
On 7 August 2010, Castro gave his first speech to the National Assembly in four years, urging the U.S. not to take military actions against those nations and warning of a nuclear holocaust.
When Juan Manuel Santos was elected president in August 2010, he promised to "continue the armed offensive" against rebel movements. In the month after his inauguration, FARC and ELN killed roughly 50 soldiers and policemen in attacks all over Colombia.
On August 12, 2010, Oracle sued Google over claimed infringement of copyrights and patents related to the Java programming language. Oracle originally sought damages up to $6.1 billion, but this valuation was rejected by a United States federal judge who asked Oracle to revise the estimate. In response, Google submitted multiple lines of defense, counterclaiming that Android did not infringe on Oracle's patents or copyright, that Oracle's patents were invalid, and several other defenses. They said that Android's Java runtime environment is based on Apache Harmony, a clean room implementation of the Java class libraries, and an independently developed virtual machine called Dalvik. In May 2012, the jury, in this case, found that Google did not infringe on Oracle's patents, and the trial judge ruled that the structure of the Java APIs used by Google was not copyrightable. The parties agreed to zero dollars in statutory damages for a small amount of copied code. On May 9, 2014, the Federal Circuit partially reversed the district court ruling, ruling in Oracle's favor on the copyrightability issue, and remanding the issue of fair use to the district court.
In August 2010, Netflix reached a five-year deal worth nearly $1 billion to stream films from Paramount, Lionsgate and Metro-Goldwyn-Mayer. The deal increased Netflix's annual spending fees, adding roughly $200 million per year. It spent $117 million in the first six months of 2010 on streaming, up from $31 million in 2009.
On 28 August 2010, A.C. Milan announced via their official website that they had signed Ibrahimović for the 2010–11 season. He was loaned out to Milan for the season, with the club having the option to purchase him outright for €24 million at the end of the season.