His first major performance is as the title character in Popeye (1980). There, Williams showcased the acting skills previously demonstrated in his television work; and the film's commercial disappointment was not blamed on his performance.
On 16 December 1980, his promotional work making him a prominent figure in American cultural history. By the time of his death, there were an estimated 6,000 KFC outlets in 48 different countries worldwide, with $2 billion of sales annually.