The 2011 FIFA Ballon d'Or Gala was the second year for FIFA's awards for the top football players and coaches of the year. The awards were given out in Zürich on 9 January 2012, with Lionel Messi claiming the title of world player of the year for the third time in a row.
By the end of the 2011–12 Serie B andata (first half of the season), Immobile had already scored 14 league goals. On 30 January 2012, Genoa confirmed that they had paid €4 million for half of the player's rights from Juventus, following his mercurial form in Serie B. He completed his season with Pescara in the Italian second division, as the club won the league title and sealed promotion to the Serie A. He also went on to become the Serie B season's top scorer with a total of 28 goals, seven more than the second-highest scorer, Juve Stabia's Marco Sau.