Adidas was founded by Adolf "Adi" Dassler who made sports shoes in his mother's scullery or laundry room in Herzogenaurach, Germany after his return from World War I. In July 1924, his older brother Rudolf joined the business, which became Dassler Brothers Shoe Factory (Gebrüder Dassler Schuhfabrik).
In July, Churchill agreed with Conservative leader Stanley Baldwin that he would be selected as a Conservative candidate in the next general election, which was held on 29 October. Churchill stood at Epping, but he described himself as a "Constitutionalist".