Capitol Records' lack of interest throughout 1963 did not go unnoticed, and a competitor, United Artists Records, encouraged their film division to offer the Beatles a three-motion-picture deal, primarily for the commercial potential of the soundtracks in the US. Directed by Richard Lester, A Hard Day's Night involved the band for six weeks in March–April 1964 as they played themselves in a musical comedy. The film premiered in London and New York in July and August, respectively, and was an international success, with some critics drawing comparison with the Marx Brothers.
Capitol Records' lack of interest throughout 1963 did not go unnoticed, and a competitor, United Artists Records, encouraged their film division to offer the Beatles a three-motion-picture deal, primarily for the commercial potential of the soundtracks in the US. Directed by Richard Lester, A Hard Day's Night involved the band for six weeks in March–April 1964 as they played themselves in a musical comedy. The film premiered in London and New York in July and August, respectively, and was an international success, with some critics drawing comparison with the Marx Brothers.