Through MTBS's forums, Palmer developed the idea of creating a new head-mounted display that was more effective than what was currently on the market and was also inexpensive for gamers. To develop the new product. Luckey founded Oculus VR with Scaleform co-founders Brendan Iribe and Michael Antonov, Nate Mitchell, and Andrew Scott Reisse.
Hernandez was investigated in connection with a double homicide that took place on July 16, 2012, near the Cure Lounge in Boston's South End. Daniel Jorge Correia de Abreu, 29, and Safiro Teixeira Furtado, 28, both immigrants from Cape Verde and living in Dorchester, were killed by gunshots fired into their vehicle. Witnesses testified that Hernandez's silver SUV pulled up next to the victims and someone from his car yelled, "What's up now, niggers?" Someone from the car then fired five shots, killing the two immigrants. Police immediately identified Hernandez, who was then playing for the Patriots, in the club's security camera footage, but thought it was a coincidence that the NFL star happened to be at the club that evening.
On 17 July 2012, Paris Saint-Germain confirmed that they had reached an agreement to acquire the sporting and economic rights of Ibrahimović from Milan, having already agreed personal terms with the striker, for a transfer fee of €20 million. Valued at €180 million, these combined fees eclipsed those commanded by Nicolas Anelka. His three-year contract would see him receive a net annual salary of €14 million including bonuses (which would be €2 million more than what he was earning per year just before he left Milan), and make him the second best paid footballer in the world behind Samuel Eto'o. The following day, Ibrahimović signed the contract.
On July 20, 2012, a mass shooting occurred inside a "Century 16" movie theater in Aurora, Colorado, during a midnight screening of the film The Dark Knight Rises. Dressed in tactical clothing, James Eagan Holmes set off tear gas grenades and shot into the audience with multiple firearms. Twelve people were killed and seventy others were injured, 58 of them from gunfire.
On July 23, at Raw 1000, The Rock announced he would wrestle for the WWE Championship at the Royal Rumble pay-per-view. During the show, he encountered then-reigning WWE Champion CM Punk, Daniel Bryan, and John Cena, all of whom expressed a desire to face him. The Rock later saved Cena from an assault by Big Show, only to be laid out by CM Punk.
On July 28, 2012, Phelps placed eighth in the morning prelims for the 400-meter individual medley. Phelps, the two-time defending Olympic champion, won his heat in 4 minutes, 13.33 seconds with a time that was well off his world record of 4:03.84 set four years ago in Beijing, when Phelps won a record eight gold medals.
In August 2012, following the first version of the smartphone, Xiaomi Corporation announced its new device called Xiaomi Mi 2 smartphone. It was improved from the previous version by updating the new firmware with the most updated Android Version.