The company was incorporated on September 4, 1998. It was based in the garage of a friend (Susan Wojcicki) in Menlo Park, California. Craig Silverstein, a fellow PhD student at Stanford, was hired as the first employee.
On 23 September 1998, acting under Chapter VII of the United Nations Charter, the UN Security Council adopted Resolution 1199. This expressed 'grave concern' at reports reaching the Secretary General that over 230,000 people had been displaced from their homes by 'the excessive and indiscriminate use of force by Serbian security forces and the Yugoslav Army', demanding that all parties in Kosovo and the Federal Republic of Yugoslavia cease hostilities and maintain a ceasefire.
Her fourth studio album was titled Dónde Están los Ladrones? This, produced entirely by Shakira herself and Emilio Estefan, Jr. as the executive producer, was released in September 1998. The album, inspired by an incident in an airport in which a suitcase filled with her written lyrics was stolen, became a bigger hit than Pies Descalzos. The album has reached a peak position of number 131 on the U.S. Billboard 200 and held the top spot on the U.S. Latin Albums chart for 11 weeks. It has since sold over 7 million copies worldwide and 1.5 million copies in the U.S. alone, making it one of the best selling Spanish albums in the U.S. Eight singles were taken from the album including "Ciega, Sordomuda", "Moscas En La Casa", and "No Creo", which became her first single to chart on the U.S. Billboard Billboard Hot 100, "Inevitable", "Tú", "Si Te Vas", "Octavo día", and "Ojos Así". The latter two songs won Shakira one Latin Grammy each, with six of the eight singles reaching the top 40 on the U.S. Latin chart.
In October 1998, Retro Studios was founded as an alliance between Nintendo and former Iguana Entertainment founder Jeff Spangenberg. Nintendo saw an opportunity for the new studio to create games for the upcoming GameCube targeting an older demographic, in the same vein as Iguana Entertainment's successful Turok series for the Nintendo 64.