What happened September 2011 AD in United States of America

In a bid to join the tablet computer market, the company launched its Sony Tablet line of Android tablets in 2011. But since 2012, Sony's Android products have been marketed under the Xperia brand used for its smartphones.

On September 16, WWE announced The Rock would wrestle in a traditional 5-on-5 Survivor Series tag team match, teaming with Cena at Survivor Series in November.

On September 18, 2011, Netflix announced its intentions to rebrand and restructure its DVD home media rental service as an independent subsidiary called Qwikster, separating DVD rental and streaming services. Andy Rendich, a 12-year Netflix veteran, was to be CEO of Qwikster. Qwikster would carry video games whereas Netflix did not. However, in October 2011, Netflix announced that it would retain its DVD service under the name Netflix and would not, in fact, create Qwikster for that purpose.

Amazon announces the Kindle Fire, a tablet computer that takes aim at Apple's iPad with a smaller device that sells at $199, compared with the $499 value of Apple's cheapest iPad.