Historydraft LogoHistorydraft Logo HistorydraftbetaHistorydraft Logo Historydraftbeta

Adidas

Adidas acquired Its Signature 3-Stripe Logo

1952
Finland

In 1952, following the 1952 Summer Olympics, Adidas acquired its signature 3-stripe logo from the Finnish athletic footwear brand Karhu Sports, for two bottles of whiskey and the equivalent of 1600 euros.


<