Followers of Yang's campaign are collectively known as the Yang Gang or #YangGang. They have brought attention to his campaign on Reddit, Facebook, Instagram, Twitter, and other social media platforms, through the use of Internet memes and viral campaigning. Media outlets have noted that much of the content circulated through these platforms—including memes, GIFs, podcasts, and Twitter tweets—has been instrumental to the campaign. According to Mother Jones, Yang's supporters have coordinated on platforms such as Discord and Reddit in order to boost Yang on online surveys hosted by various websites, including the Drudge Report and Washington Examiner. According to Iowa Starting Line, Yang has been able to attract former Republicans, Independents, and Libertarians, and Yang believes that "he could build a much broader coalition to beat Trump in 2020 than anyone else in the field".