Android One announcment

In June 2014, Google announced Android One, a set of "hardware reference models" that would "allow device makers to easily create high-quality phones at low costs", designed for consumers in developing countries. In September, Google announced the first set of Android One phones for release in India. However, Recode reported in June 2015 that the project was "a disappointment", citing "reluctant consumers and manufacturing partners" and "misfires from the search company that has never quite cracked hardware".