Reception

The negative view describes April Fools' hoaxes as "creepy and manipulative", "rude" and "a little bit nasty", as well as based on schadenfreude and deceit. When genuine news or a genuine important order or warning is issued on April Fools' Day, there is risk that it will be misinterpreted as a joke and ignored. For example, when Google, known to play elaborate April Fools' Day hoaxes, announced the launch of Gmail with 1-gigabyte inboxes in 2004, an era when competing webmail services offered 4-megabytes or less, many dismissed it as a joke outright. On the other hand, sometimes stories intended as jokes are taken seriously. Either way, there can be adverse effects, such as confusion, misinformation, waste of resources (especially when the hoax concerns people in danger) and even legal or commercial consequences.