Atari, Inc.
Atari Hotels
Phoenix, Arizona, U.S.
On January 27, 2020, Atari announced a deal with GSD Group to build Atari Hotels, with the first breaking ground in Phoenix in mid-2020. Additional hotels were also planned in Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco, and San Jose. The company plans to make the hotel experience immersive while catering to all ages, including the use of virtual and augmented reality technologies.