Historydraft LogoHistorydraft Logo
Historydraft
beta
Historydraft Logo
Historydraft
beta

Atari, Inc.

Joe Keenan circumvent

1973
Sunnyvale, California, United States

Atari secretly spawned a competitor called Kee Games, headed by Nolan's next door neighbor Joe Keenan, to circumvent pinball distributors' insistence on exclusive distribution deals; both Atari and Kee could market virtually the same game to different distributors, each getting an "exclusive" deal. Joe Keenan's management of the subsidiary led to him being promoted president of Atari that same year.


<