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Best Buy

Best Buy launched its "Concept IV" stores with its expansion into New England

1998
New England, U.S.

Best Buy launched its "Concept IV" stores with its expansion into New England in 1998. Concept IV stores included an open layout with products organized by category, cash registers located throughout the store, and slightly smaller stores than Concept III stores. The stores also had large areas for demonstrating home theater systems and computer software.


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