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  • Munich, Germany
    Tuesday Mar 07, 1916

    Foundation

    Munich, Germany
    Tuesday Mar 07, 1916

    The company is now known as BMW or Bayerische Motoren Werke. Aircraft engine manufacturer Rapp Motorenwerke became Bayerische Motorenwerke in 1916.




  • Munich, Germany
    1917

    BMW logo

    Munich, Germany
    1917

    The BMW logo still used today was created in 1917, albeit with various minor styling changes.




  • Munich, Germany
    1922

    The initial products

    Munich, Germany
    1922

    The initial products were exhibited in 1922 in Munich plant.




  • Munich, Germany
    1923

    First successful motorcycle after the failed Helios and Flink

    Munich, Germany
    1923

    Their first successful motorcycle after the failed Helios and Flink, was the "R32" in 1923, though production originally began in 1921




  • Munich, Germany
    1929

    BMW became an automobile manufacturer

    Munich, Germany
    1929

    BMW became an automobile manufacturer in 1929 when it purchased Fahrzeugfabrik Eisenach, which, at the time, built Austin Sevens under license under the Dixi marque.




  • Ottawa, Canada
    1969

    BMW's first dealership in Canada

    Ottawa, Canada
    1969

    BMW's first dealership in Canada, located in Ottawa, was opened in 1969.




  • North America
    1974

    The Ultimate Driving Machine

    North America
    1974

    The slogan ’The Ultimate Driving Machine’ was first used in North America in 1974.


  • Munich, Germany
    1975

    Sculptor Alexander Calder was commissioned to paint the BMW 3.0 CSL racing car

    Munich, Germany
    1975

    In 1975, sculptor Alexander Calder was commissioned to paint the BMW 3.0 CSL racing car driven by Hervé Poulain at the 24 Hours of Le Mans, which became the first in the series of BMW Art Cars. Since Calder's work of art, many other renowned artists throughout the world have created BMW Art Cars, including David Hockney, Jenny Holzer, Roy Lichtenstein, Robert Rauschenberg, Frank Stella, and Andy Warhol.


  • Canada
    1986

    BMW established a head office in Canada

    Canada
    1986

    In 1986, BMW established a head office in Canada.


  • Munich, Germany
    1999

    World's most sustainable automotive company every year

    Munich, Germany
    1999

    Since 1999, BMW has been named the world's most sustainable automotive company every year by the Dow Jones Sustainability Index.


  • Munich, Germany
    2001

    BMW Group committed itself to the United Nations Environment Programme

    Munich, Germany
    2001

    In 2001, the BMW Group committed itself to the United Nations Environment Programme, the UN Global Compact and the Cleaner Production Declaration. It was also the first company in the automotive industry to appoint an environmental officer, in 1973.


  • Cairo, Egypt
    2003

    Bavarian Auto Group became the importer of the BMW and Mini brands

    Cairo, Egypt
    2003

    Bavarian Auto Group became the importer of the BMW and Mini brands in 2003.


  • China
    2004

    First BMW production facility in China was opened

    China
    2004

    The first BMW production facility in China was opened in 2004, as a result of a joint venture between BMW and Brilliance Auto.


  • Munich, Germany
    2004

    BMW introduced the new K1200S Sports Bike which marked a departure for BMW

    Munich, Germany
    2004

    In 2004, BMW introduced the new K1200S Sports Bike which marked a departure for BMW. It had an engine producing 167 hp (125 kW), derived from the company's work with the Williams F1 team, and is lighter than previous K models. Innovations include electronically adjustable front and rear suspension, and a Hossack-type front fork that BMW calls Duolever.


  • Egypt
    2005

    3 Series, 5 Series, 7 Series, X1 and X3 models sold in Egypt

    Egypt
    2005

    Since 2005, the 3 Series, 5 Series, 7 Series, X1 and X3 models sold in Egypt are assembled from complete knock-down components at the BMW plant in 6th of October City.


  • India
    2005

    BMW India was established

    India
    2005

    BMW India was established in 2006 as a sales subsidiary with a head office located in Gurugram.


  • Munich, Germany
    2010

    Joy

    Munich, Germany
    2010

    In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, ’Joy’.


  • Munich, Germany
    2012

    BMW began sponsoring Independent Collectors production of the BMW Art Guide

    Munich, Germany
    2012

    In 2012, BMW began sponsoring Independent Collectors production of the BMW Art Guide, which is the first global guide to private and publicly accessible collections of contemporary art worldwide.


  • Munich, Germany
    2012

    BMW had returned to ’The Ultimate Driving Machine’

    Munich, Germany
    2012

    By 2012 BMW had returned to ’The Ultimate Driving Machine’.


  • Europe
    2012

    BMW-owned subsidiary Alphabet began a corporate car-sharing service

    Europe
    2012

    In 2012, the BMW-owned subsidiary Alphabet began a corporate car-sharing service in Europe called AlphaCity.


  • Munich, Germany
    Thursday Jan 31, 2013

    Announced that Pierer Industrie AG has bought Husqvarna for an undisclosed amount

    Munich, Germany
    Thursday Jan 31, 2013

    BMW Group, on 31 January 2013, announced that Pierer Industrie AG has bought Husqvarna for an undisclosed amount, which will not be revealed by either party in the future. The company is headed by Stephan Pierer (CEO of KTM). Pierer Industrie AG is 51% owner of KTM and 100% owner of Husqvarna.


  • China
    Jan, 2014

    BMW sold 415,200 vehicles in China

    China
    Jan, 2014

    Between January and November 2014, BMW sold 415,200 vehicles in China, through a network of over 440 BMW stores and 100 Mini stores.


  • Mexico
    Jul, 2014

    BMW announced it was establishing a plant in Mexico

    Mexico
    Jul, 2014

    In July 2014, BMW announced it was establishing a plant in Mexico, in the city and state of San Luis Potosi involving an investment of $1 billion. The plant will employ 1,500 people, and produce 150,000 cars annually.


  • Brazil
    Thursday Oct 09, 2014

    BMW's new complete knock-down (CKD) assembly plant in Araquari

    Brazil
    Thursday Oct 09, 2014

    On 9 October 2014, BMW's new complete knock-down (CKD) assembly plant in Araquari, assembled its first car— an F30 3 Series.


  • Seattle, Washington, U.S.
    Apr, 2016

    The ReachNow car-sharing service

    Seattle, Washington, U.S.
    Apr, 2016

    The ReachNow car-sharing service was launched in Seattle in April 2016.


  • Munich, Germany
    Nov, 2016

    BMW recalled 136,000 2007–2012 model year U.S. cars for fuel pump wiring problems possibly resulting in fuel leak and engine stalling or restarting issues

    Munich, Germany
    Nov, 2016

    In November 2016, BMW recalled 136,000 2007–2012 model year U.S. cars for fuel pump wiring problems possibly resulting in fuel leak and engine stalling or restarting issues.


  • South Korea
    2018

    BMW recalled 106,000 diesel vehicles in South Korea with a defective exhaust gas recirculation module, which caused 39 engine fires

    South Korea
    2018

    In 2018, BMW recalled 106,000 diesel vehicles in South Korea with a defective exhaust gas recirculation module, which caused 39 engine fires. The recall was then expanded to 324,000 more cars in Europe.


  • Hungary
    Tuesday Jul 31, 2018

    BMW announced to build 1 billion euro car factory in Hungary

    Hungary
    Tuesday Jul 31, 2018

    On 31 July 2018, BMW announced to build 1 billion euro car factory in Hungary. The plant, to be built near Debrecen, will have a production capacity of 150,000 cars a year.


  • Munich, Germany
    Sep, 2018

    New self-driving

    Munich, Germany
    Sep, 2018

    In September 2018, BMW unveiled a new self-driving motorcycle with BMW Motorrad with a goal of using the technology to help improve road safety.


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