The instant Camera

While conventional cameras were becoming more refined and sophisticated, an entirely new type of camera appeared on the market in 1948. This was the Polaroid Model 95, the world's first viable instant-picture camera. Known as a Land Camera after its inventor, Edwin Land, the Model 95 used a patented chemical process to produce finished positive prints from the exposed negatives in under a minute. The Land Camera caught on despite its relatively high price and the Polaroid lineup had expanded to dozens of models by the 1960s. The first Polaroid camera aimed at the popular market, the Model 20 Swinger of 1965, was a huge success and remains one of the top-selling cameras of all time.