Daily Express approached Ian Fleming to adapt his stories into comic strips

In 1957 the Daily Express approached Ian Fleming to adapt his stories into comic strips, offering him £1,500 per novel and a share of takings from syndication. After initial reluctance, Fleming, who felt the strips would lack the quality of his writing, agreed. To aid the Daily Express in illustrating Bond, Fleming commissioned an artist to create a sketch of how he believed James Bond looked. The illustrator, John McLusky, however, felt that Fleming's 007 looked too "outdated" and "pre-war" and changed Bond to give him a more masculine look.