The assault case was dropped

The accusation tarnished Bryant's reputation, and the public's perception of him plummeted; his endorsement contracts with McDonald's and Nutella were terminated. Sales for Bryant's replica jersey fell significantly. However, in September 2004, the assault case was dropped by prosecutors after the accuser decided not to testify at the trial. Afterward, Bryant agreed to apologize to her for the incident, including his public mea culpa: Although I truly believe this encounter between us was consensual, I recognize now that she did not and does not view this incident the same way I did. After months of reviewing discovery, listening to her attorney, and even her testimony in person, I now understand how she feels that she did not consent to this encounter. The accuser filed a separate civil lawsuit against Bryant, which the two sides settled privately.