Markle caused a surge

In December 2017, Markle caused a surge in interest in Scottish retailer Strathberry after carrying one of their handbags to a public event shortly after her engagement. This was reported as an indication that her fashion choices would produce her own version of the Kate effect. After Markle and Prince Harry's first appearance as a couple, brands Mackage, Birks, R&R Jewelers, Crown Jewelers, and Everlane noted an upswing in their website hits and sales. It has been speculated that Markle's effect would be greater, as she has a strong appeal in America. She caused a boost in the sales of yellow gold in the first quarter of 2018 in the United States.