The Tig

In 2014, Markle founded the lifestyle website The Tig, where she wrote about food, fashion, beauty and travel, and profiled inspirational women. As the website grew, Markle brought in experts such as dieticians, make-up artists, and fitness and yoga instructors. The website's audience consisted primarily of the fans of Markle and Suits. Markle reinforced Tig's messages of self-love, positivity, and spirituality on social media, reaching 3 million followers on Instagram, 800,000 on Facebook, and 350,000 on Twitter. She closed The Tig in April 2017, taking all of its articles offline, and deleted her social media accounts in January 2018. It was estimated that, as a lifestyle blogger, Markle earned about $80,000 annually from endorsements and sponsorships.