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  • Oregon, U.S.
    1964

    The First year In Business

    Oregon, U.S.
    1964

    In 1964, in its first year in business, BRS sold 1,300 pairs of Japanese running shoes grossing $8,000.




  • Oregon, U.S.
    Saturday Jan 25, 1964

    Establishing

    Oregon, U.S.
    Saturday Jan 25, 1964

    Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Phil Knight and his coach, Bill Bowerman, on January 25, 1964. The company initially operated in Eugene as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Phil Knight's automobile.




  • Oregon, U.S.
    1965

    Acquiring a Full-Time Employee

    Oregon, U.S.
    1965

    By 1965 the fledgling company had acquired a full-time employee, and sales had reached $20,000.




  • Santa Monica, California, U.S.
    1966

    The First Retail Store

    Santa Monica, California, U.S.
    1966

    In 1966, BRS opened its first retail store, located at 3107 Pico Boulevard in Santa Monica, California next to a beauty salon, so its employees no longer needed to sell inventory from the back of their cars.




  • Wellesley, Massachusetts, U.S.
    1967

    BRS Expanded Retail and Distribution Operations on The East Coast

    Wellesley, Massachusetts, U.S.
    1967

    In 1967, due to rapidly increasing sales, BRS expanded retail and distribution operations on the East Coast, in Wellesley, Massachusetts.




  • Oregon, U.S.
    1971

    The Relationship between BRS and Onitsuka Tiger Was Nearing an End

    Oregon, U.S.
    1971

    By 1971, the relationship between BRS and Onitsuka Tiger was nearing an end. BRS prepared to launch its own line of footwear, which would bear the Swoosh newly designed by Carolyn Davidson.




  • U.S.
    Friday Jun 18, 1971

    The Swoosh Was First Used by Nike

    U.S.
    Friday Jun 18, 1971

    The Swoosh was first used by Nike on June 18, 1971.


  • Alexandria, Virginia, U.S.
    Tuesday Jan 22, 1974

    Registering The Swoosh With The U.S. Patent and Trademark Office

    Alexandria, Virginia, U.S.
    Tuesday Jan 22, 1974

    The Swoosh was registered with the U.S. Patent and Trademark Office on January 22, 1974.


  • U.S.
    1976

    The Company Hired Its First Advertising Agency

    U.S.
    1976

    In 1976, the company hired John Brown and Partners, based in Seattle, as its first advertising agency.


  • U.S.
    1977

    Creating The First "brand ad" For Nike

    U.S.
    1977

    In 1977, John Brown and Partners agency created the first "brand ad" for Nike, called "There is no finish line", in which no Nike product was shown.


  • U.S.
    1980s

    Nike Expanded Its Product Line

    U.S.
    1980s

    Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world.


  • U.S.
    Dec, 1980

    The Company Went Public

    U.S.
    Dec, 1980

    By 1980, Nike had attained a 50% market share in the U.S. athletic shoe market, and the company went public in December of that year.


  • U.S.
    1987

    Releasing Nike Air Max

    U.S.
    1987

    Nike Air Max is a line of shoes first released by Nike, Inc. in 1987.


  • U.S
    1987

    Using The Beatles Song "Revolution" In a Commercial

    U.S
    1987

    Nike was criticized for its use of the Beatles song "Revolution" in a 1987 commercial against the wishes of Apple Records, the Beatles' recording company. Nike paid US$250,000 to Capitol Records Inc., which held the North American licensing rights to the recordings, for the right to use the Beatles' rendition for a year.


  • Greenland, New Hampshire, U.S.
    1988

    Nike's First acquisition

    Greenland, New Hampshire, U.S.
    1988

    Nike has acquired several apparel and footwear companies over the course of its history, some of which have since been sold. Its first acquisition was the upscale footwear company Cole Haan in 1988.


  • U.S.
    Friday Jul 01, 1988

    Nike's first "Just Do It" Advertisement

    U.S.
    Friday Jul 01, 1988

    Walt Stack was featured in Nike's first "Just Do It" advertisement, which debuted on July 1, 1988.


  • Beaverton, Oregon, U.S.
    1990

    Nike Moved Into Its Eight-Building World Headquarters Campus

    Beaverton, Oregon, U.S.
    1990

    In 1990, Nike moved into its eight-building World Headquarters campus in Beaverton, Oregon.


  • Portland, Oregon, U.S.
    Nov, 1990

    The First Nike Retail Store

    Portland, Oregon, U.S.
    Nov, 1990

    The first Nike retail store, dubbed Niketown, opened in downtown Portland in November 1990.


  • U.S.
    1992

    Nike Released Air Huarache

    U.S.
    1992

    Additional product lines were introduced by Nike, such as Air Huarache, which debuted in 1992.


  • Exeter, New Hampshire, U.S.
    1994

    Purchasing Bauer Hockey

    Exeter, New Hampshire, U.S.
    1994

    Nike purchased Bauer Hockey in 1994.


  • Costa Mesa, California, U.S.
    2002

    Purchasing Hurley International

    Costa Mesa, California, U.S.
    2002

    In 2002, Nike bought surf apparel company Hurley International from founder Bob Hurley.


  • Boston, Massachusetts, U.S.
    2003

    Nike acquired Converse

    Boston, Massachusetts, U.S.
    2003

    In 2003, Nike paid US$309 million to acquire Converse, makers of the Chuck Taylor All-Stars line of sneakers.


  • New Haven, Connecticut, U.S.
    2004

    Nike acquired Starter

    New Haven, Connecticut, U.S.
    2004

    The company acquired Starter in 2004.


  • U.S.
    2004

    Nike Launched The SPARQ Training Program/Division

    U.S.
    2004

    In 2004, Nike launched the SPARQ Training Program/Division.


  • India
    2005

    The Official Kit Sponsor For The Indian Cricket Team

    India
    2005

    Nike has been the official kit sponsor for the Indian cricket team since 2005.


  • Washington County, Oregon, U.S. (Near Beaverton, Oregon)
    2005

    Nike's World Headquarters Problem

    Washington County, Oregon, U.S. (Near Beaverton, Oregon)
    2005

    Nike's World Headquarters are surrounded by the city of Beaverton but are within unincorporated Washington County. The city attempted to forcibly annex Nike's headquarters, which led to a lawsuit by Nike, and lobbying by the company that ultimately ended in Oregon Senate Bill 887 of 2005.


  • Beaverton, Oregon, U.S.
    2005

    Nike Financial State of 2005

    Beaverton, Oregon, U.S.
    2005

    The Total Assets of Nike corporation in 2005 was 8,794 mil. US$.


  • U.S.
    2006

    Nike Introduced Air Zoom Vomero Running Shoe

    U.S.
    2006

    The Air Zoom Vomero running shoe, introduced in 2006 and currently in its 11th generation, featured a combination of groundbreaking innovations including a full-length air cushioned sole, an external heel counter, a crashpad in the heel for shock absorption, and Fit Frame technology for a stable fit.


  • Beaverton, Oregon, U.S.
    2006

    Nike Financial State of 2006

    Beaverton, Oregon, U.S.
    2006

    The Total Assets of Nike corporation in 2006 was 9,870 mil. US$.


  • New Haven, Connecticut, U.S.
    2007

    Nike Sold Starter

    New Haven, Connecticut, U.S.
    2007

    In order to refocus on its core business lines, Nike began divesting of some of its subsidiaries in the 2000s. It sold Starter in 2007.


  • Beaverton, Oregon, U.S.
    2007

    Nike Financial State of 2007

    Beaverton, Oregon, U.S.
    2007

    The Total Assets of Nike corporation in 2007 was 10,688 mil. US$.


  • Cheadle, Greater Manchester, England
    2008

    Nike acquired Umbro

    Cheadle, Greater Manchester, England
    2008

    The company acquired Umbro, known as the manufacturers of the England national football team's kit, in 2008.


  • Cannes, France
    2008

    Nike became The First Company To Receive Cannes advertising Award Twice

    Cannes, France
    2008

    The Cannes Advertising Festival has named Nike its Advertiser of the Year in 1994 and 2003, making it the first company to receive that honor twice.


  • Exeter, New Hampshire, U.S.
    2008

    Nike sold Bauer Hockey

    Exeter, New Hampshire, U.S.
    2008

    Nike sold Bauer Hockey in 2008.


  • U.S.
    2008

    Nike Introduced The Air Jordan XX3

    U.S.
    2008

    In 2008, Nike introduced the Air Jordan XX3, a high-performance basketball shoe designed with the environment in mind.


  • U.S.
    Tuesday Apr 22, 2008

    Nike's Campaign at The Earth Day 2008

    U.S.
    Tuesday Apr 22, 2008

    One campaign that Nike began for Earth Day 2008 was a commercial that featured basketball star Steve Nash wearing Nike's Trash Talk Shoe, which had been constructed in February 2008 from pieces of leather and synthetic leather waste from factory floors. The Trash Talk Shoe also featured a sole composed of ground-up rubber from a shoe recycling program. Nike claims this is the first performance basketball shoe that has been created from manufacturing waste, but it only produced 5,000 pairs for sale.


  • Beaverton, Oregon, U.S.
    2008

    Nike Financial State of 2008

    Beaverton, Oregon, U.S.
    2008

    The Total Assets of Nike corporation in 2008 was 12,443 mil. US$.


  • Beaverton, Oregon, U.S.
    2009

    Nike Financial State of 2009

    Beaverton, Oregon, U.S.
    2009

    The Total Assets of Nike corporation in 2009 was 13,250 mil. US$.


  • Beaverton, Oregon, U.S.
    2010

    Nike Financial State of 2010

    Beaverton, Oregon, U.S.
    2010

    The Total Assets of Nike corporation in 2010 was 14,419 mil. US$.


  • U.S.
    Jul, 2011

    Nike Statement about Its Factories producing Converse Products

    U.S.
    Jul, 2011

    As of July 2011, Nike stated that two-thirds of its factories producing Converse products still do not meet the company's standards for worker treatment.


  • Beaverton, Oregon, U.S.
    2011

    Nike Financial State of 2011

    Beaverton, Oregon, U.S.
    2011

    The Total Assets of Nike corporation in 2011 was 14,998 mil. US$.


  • Cheadle, Greater Manchester, England
    2012

    Nike Sold Umbro

    Cheadle, Greater Manchester, England
    2012

    Nike sold Umbro in 2012.


  • U.S.
    2012

    Nike Was Listed as a Partner of The (PRODUCT) RED

    U.S.
    2012

    In 2012, Nike is listed as a partner of the (PRODUCT)RED campaign together with other brands such as Girl, American Express, and Converse. The campaign's mission is to prevent the transmission of the HIV virus from mother to child by 2015 (the campaign's byline is "Fighting For An AIDS Free Generation").


  • Beaverton, Oregon, U.S.
    2012

    The Asian Football Confederation

    Beaverton, Oregon, U.S.
    2012

    In 2012, Nike carried a commercial partnership with the Asian Football Confederation.


  • Beaverton, Oregon, U.S.
    Sep, 2012

    Nike Inc. Has Bought Back $10 Billion of Stock

    Beaverton, Oregon, U.S.
    Sep, 2012

    Nike bought back $8 billion of Nike's class B stock in four years after the current $5 billion buyback program was completed in the second quarter of fiscal year 2013. Up to September 2012, Nike Inc. has bought back $10 billion of stock.


  • Beaverton, Oregon, U.S.
    2012

    Nike Financial State of 2012

    Beaverton, Oregon, U.S.
    2012

    The Total Assets of Nike corporation in 2012 was 15,465 mil. US$.


  • Greenland, New Hampshire, U.S.
    2013

    Nike Sold Cole Haan

    Greenland, New Hampshire, U.S.
    2013

    Nike sold Cole Haan in 2013.


  • U.S.
    2013

    The Dow Jones Industrial Average

    U.S.
    2013

    Nike was made a member of the Dow Jones Industrial Average in 2013, when it replaced Alcoa.


  • Beaverton, Oregon, U.S.
    Jan, 2013

    Nike Signed Rory McIlroy

    Beaverton, Oregon, U.S.
    Jan, 2013

    In January 2013, Nike signed Rory McIlroy, the then No 1 golfer in the world to a 10-year sponsorship deal worth $250 million. The deal includes using Nike's range of golf clubs, a move Nick Faldo previously described as "dangerous" for McIlroy's game.


  • Beaverton, Oregon, U.S.
    Thursday Feb 21, 2013

    Nike announced It Suspended Its Contract With Oscar Pistorius

    Beaverton, Oregon, U.S.
    Thursday Feb 21, 2013

    On February 21, 2013, Nike announced it suspended its contract with South African limbless athlete Oscar Pistorius, due to his being charged with premeditated murder.


  • Beaverton, Oregon, U.S.
    Thursday Dec 19, 2013

    Nike's Quarterly Profit Rose

    Beaverton, Oregon, U.S.
    Thursday Dec 19, 2013

    On December 19, 2013, Nike's quarterly profit rose due to a 13 percent increase in global orders for merchandise since April of that year. Future orders of shoes or clothes for delivery between December and April, rose to $10.4 billion. Nike shares (NKE) rose 0.6 percent to $78.75 in extended trading.


  • Beaverton, Oregon, U.S.
    2013

    Nike Financial State of 2013

    Beaverton, Oregon, U.S.
    2013

    The Total Assets of Nike corporation in 2013 was 17,545 mil. US$.


  • Hong Kong
    Apr, 2014

    One of The biggest Strikes In Mainland China

    Hong Kong
    Apr, 2014

    In April 2014, one of the biggest strikes in mainland China took place at the Yue Yuen Industrial Holdings Dongguan shoe factory, producing amongst others for Nike.


  • Manchester, England
    Aug, 2014

    Nike's Kit Supply Deal With Manchester United

    Manchester, England
    Aug, 2014

    In August 2014, Nike announced that they will not renew their kit supply deal with Manchester United after the 2014–15 season, citing rising costs.


  • Beaverton, Oregon, U.S.
    2014

    Nike Financial State of 2014

    Beaverton, Oregon, U.S.
    2014

    The Total Assets of Nike corporation in 2014 was 18,594 mil. US$.


  • U.S.
    2015

    Introducing The Nike Mag

    U.S.
    2015

    In 2015, a new self-lacing shoe was introduced. Called the Nike Mag, which are replicas of the shoes featured in Back to the Future Part II, it had a preliminary limited release, only available by auction with all proceeds going to the Michael J. Fox Foundation. This was done again in 2016.


  • Beaverton, Oregon, U.S.
    2015

    Phil Knight announcemed That He Would Step Down

    Beaverton, Oregon, U.S.
    2015

    Phil Knight announced in mid-2015 that he would step down as chairman of Nike in 2016.


  • Beaverton, Oregon, U.S.
    Jun, 2015

    Nike Signed an 8-year Deal With The NBA

    Beaverton, Oregon, U.S.
    Jun, 2015

    In June 2015, Nike signed an 8-year deal with the NBA to become the official uniform supplier for the league, beginning with the 2017–18 season. The brand took over for Adidas, who provided the uniforms for the league since 2006.


  • Beaverton, Oregon, U.S.
    Nov, 2015

    Nike announced It Would Initiate a $12 Billion Share Buyback

    Beaverton, Oregon, U.S.
    Nov, 2015

    In November 2015, Nike announced it would initiate a $12 billion share buyback, as well as a two-for-one stock split, with shares to begin trading at the decreased price on December 24. The split will be the seventh in company history.


  • Beaverton, Oregon, U.S.
    2015

    Nike Financial State of 2015

    Beaverton, Oregon, U.S.
    2015

    The Total Assets of Nike corporation in 2015 was 21,597 mil. US$.


  • Beaverton, Oregon, U.S.
    Thursday Jun 30, 2016

    Phil Knight Officially Stepped Down

    Beaverton, Oregon, U.S.
    Thursday Jun 30, 2016

    Phil Knight officially stepped down from all duties with the company on June 30, 2016.


  • Beaverton, Oregon, U.S.
    2016

    Nike Financial State of 2016

    Beaverton, Oregon, U.S.
    2016

    The Total Assets of Nike corporation in 2016 was 21,379 mil. US$.


  • U.S.
    Mar, 2017

    Nike announced Its Launch of a Plus-Size Clothing Line

    U.S.
    Mar, 2017

    In March 2017, Nike announced its launch of a plus-size clothing line, which will feature new sizes 1X through 3X on more than 200 products.


  • Beaverton, Oregon, U.S.
    Sunday Nov 05, 2017

    The Paradise Papers

    Beaverton, Oregon, U.S.
    Sunday Nov 05, 2017

    On 5 November 2017, the Paradise Papers, a set of confidential electronic documents relating to offshore investment, revealed that Nike is among the corporations that used offshore companies to avoid taxes.


  • Beaverton, Oregon, U.S.
    2017

    Nike Financial State of 2017

    Beaverton, Oregon, U.S.
    2017

    The Total Assets of Nike corporation in 2017 was 23,259 mil. US$.


  • Beaverton, Oregon, U.S.
    2018

    The Fiscal year 2018

    Beaverton, Oregon, U.S.
    2018

    For the fiscal year 2018, Nike reported earnings of US$1.933 billion, with an annual revenue of US$36.397 billion, an increase of 6.0% over the previous fiscal cycle. Nike's shares traded at over $72 per share.


  • Beaverton, Oregon, U.S.
    Thursday Mar 15, 2018

    Nike's announcement about Trevor Edwards's Retire

    Beaverton, Oregon, U.S.
    Thursday Mar 15, 2018

    In a company public announcement on March 15, 2018, Parker said Trevor Edwards, a top Nike executive who was seen as a potential successor to the chief executive, was relinquishing his position as Nike's brand president and would retire in August.


  • Beaverton, Oregon, U.S.
    Jun, 2018

    Nike announced It Would Initiate a $15 Billion Share Buyback

    Beaverton, Oregon, U.S.
    Jun, 2018

    In June 2018, Nike announced it would initiate a $15 billion share buyback over four years, to begin in 2019 upon completion of the previous buyback program.


  • Beaverton, Oregon, U.S.
    Sep, 2018

    Nike announced It Had Signed Former American Football Quarterback Colin Kaepernick

    Beaverton, Oregon, U.S.
    Sep, 2018

    In September 2018, Nike announced it had signed former American football quarterback Colin Kaepernick, noted for his controversial decision to kneel during the playing of the US national anthem, to a long-term advertising campaign.


  • Beaverton, Oregon, U.S.
    Oct, 2018

    Nike's Market Capitalization

    Beaverton, Oregon, U.S.
    Oct, 2018

    Nike's market capitalization was valued at over US$114.5 billion in October 2018.


  • Beaverton, Oregon, U.S.
    2018

    Nike Financial State of 2018

    Beaverton, Oregon, U.S.
    2018

    The Total Assets of Nike corporation in 2018 was 22,536 mil. US$.


  • U.S.
    Jul, 2019

    Nike Released a Shoe Featuring a Betsy Ross Flag

    U.S.
    Jul, 2019

    In July 2019, Nike released a shoe featuring a Betsy Ross flag called the Air Max 1 Quick Strike Fourth of July trainers. The trainers were designed to celebrate Independence Day. The model was subsequently withdrawn after Colin Kaepernick told the brand he and others found the flag offensive because of its association with slavery.


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