Facebook Announcement

In June 2021, Facebook announced it would do a test launch of targeted advertisements in applications for Oculus Quest. The company claims that movement data, voice recordings, and raw images from the headset will not be used in targeting. Instead, the ads will rely on information from the user's Facebook profile and all user activity related to Oculus - installing apps, viewing content, subscription to apps, adding an app to the checkout cart or wishlist. The company has not stated whether ads will appear only in applications or in the Oculus Home experience as well.