Richard Branson
Branson's Virgin organization was reported as bidding to buy the former "Honda Formula One" team
United Kingdom
In February 2009, Branson's Virgin organization was reported as bidding to buy the former "Honda Formula One" team. Branson later stated an interest in Formula One but claimed that, before the Virgin brand became involved with Honda or any other team, Formula One would have to develop a more economically efficient and environmentally responsible image.