Sony Corporation
Launching the Betamax
Tokyo, Japan
The company launched the Betamax videocassette recording format in 1975. Sony was involved in the videotape format war of the early 1980s, when they were marketing the Betamax system for video cassette recorders against the VHS format developed by JVC. In the end, VHS gained critical mass in the marketbase and became the worldwide standard for consumer VCRs.
Sony Rank in Fortune Global 500 List
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