Elon Musk - Aim for The Stars

Time: 2002

Place: California, United States

Details: On the flight back from Moscow, Elon Musk thought of launching a company that can build the rockets he needs at affordable prices. He calculated that the raw materials for building a rocket were only 3 percent of the sales price of a rocket at the time. It was concluded that the company could cut launch price by a factor of ten and still enjoy a 70-percent gross margin.

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