As the phrase gained national attention(Black Friday)

Black Friday - As the phrase gained national attention

Time: 1980s

Place: U.S.

Details: As the phrase gained national attention in the early 1980s, merchants objecting to the use of a derisive term to refer to one of the most important shopping days of the year suggested an alternative derivation: that retailers traditionally operated at a financial loss for most of the year (January through November) and made their profit during the holiday season, beginning on the day after Thanksgiving.