Lacoste - Lacoste began To Take Over Control of Its Brand Name and Logo, Reining In Their Branding Arrangements
Time: 2000
Place: Troyes, France
Details: However, starting in 2000, with the hiring of a new fashion designer Christophe Lemaire, Lacoste began to take over control of its brand name and logo, reining in their branding arrangements. Currently, Lacoste has once again returned to the elite status it held before a brand management crisis circa 1990.
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