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Lacoste

Novak Djokovic Was Named brand ambassador and "The New Crocodile" For Lacoste

2017
Troyes, France

In 2017, tennis player Novak Djokovic was named brand ambassador and "the new crocodile" (next to Rene Lacoste) for Lacoste. This obligation includes a five-year contract as well as multiple appearances in advertising campaigns.


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