New system and instant fashion(Zara)

Zara - New system and instant fashion

Time: 1985

Place: A Coruña, Spain

Details: Inditex was founded as a holding company in 1985 and laid the groundwork for a distribution network that could respond extremely quickly to changing market trends. Ortega developed a revolutionary design , production, and delivery process that could minimize lead times and respond more rapidly to new trends, which he called "instant fashion." This was driven by heavy investment in information technology, and the use of groups for the critical "design" element instead of individual designers.