KFC - Traveling the U.S.

Time: 1955

Place: U.S.

Details: In 1955, Sanders sold his properties and traveled the US to franchise his chicken recipe to restaurant owners. Independent restaurants would pay four (later five) cents on each chicken as a franchise fee, in exchange for Sanders' secret blend of herbs and spices and the right to feature his recipe on their menus and use his name and likeness for promotional purposes.

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