Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Phil Knight and his coach, Bill Bowerman, on January 25, 1964. The company initially operated in Eugene as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Phil Knight's automobile.
On 7 February 1964, the Beatles left the United Kingdom with an estimated 4,000 fans gathered at Heathrow, waving and screaming as the aircraft took off. Upon landing at New York's John F. Kennedy Airport, an uproarious crowd estimated at 3,000 greeted them.
By late 1963, Clay had become the top contender for Sonny Liston's title. The fight was set for February 25, 1964, in Miami Beach. Liston was an intimidating personality, a dominating fighter with a criminal past and ties to the mob. Based on Clay's uninspired performance against Jones and Cooper in his previous two fights, and Liston's destruction of former heavyweight champion Floyd Patterson in two first-round knock outs, Clay was a 7–1 underdog.
In March 1964, King and the SCLC joined forces with Robert Hayling's then-controversial movement in St. Augustine, Florida. Hayling's group had been affiliated with the NAACP but was forced out of the organization for advocating armed self-defense alongside nonviolent tactics. However, the pacifist SCLC accepted them.
On March 8, 1964, Malcolm X publicly announced his break from the Nation of Islam. He was still a Muslim, he said, but felt that the Nation had "gone as far as it can" because of its rigid teachings. He said he was planning to organize a black nationalist organization to "heighten the political consciousness" of African Americans.
On 7 April 1964, IBM announced the first computer system family, the IBM System/360. It spanned the complete range of commercial and scientific applications from large to small, allowing companies to upgrade to models with greater computing capability without having to rewrite their applications.
Hepburn reunited with her Sabrina co-star William Holden in Paris When It Sizzles (1964), a screwball comedy in which she played the young assistant of a Hollywood screenwriter, who aids his writer's block by acting out his fantasies of possible plots.
During the 1964 US tour, the group were confronted with the reality of racial segregation in the country at the time, particularly in the South. When informed that the venue for their 11 September concert, the Gator Bowl in Jacksonville, Florida, was segregated, the Beatles said they would refuse to perform unless the audience was integrated. Lennon stated: "We never play to segregated audiences and we aren't going to start now ... I'd sooner lose our appearance money." City officials relented and agreed to allow an integrated show. The group also cancelled their reservations at the whites-only Hotel George Washington in Jacksonville.