The 11 September concert problem segregated

During the 1964 US tour, the group were confronted with the reality of racial segregation in the country at the time, particularly in the South. When informed that the venue for their 11 September concert, the Gator Bowl in Jacksonville, Florida, was segregated, the Beatles said they would refuse to perform unless the audience was integrated. Lennon stated: "We never play to segregated audiences and we aren't going to start now ... I'd sooner lose our appearance money." City officials relented and agreed to allow an integrated show. The group also cancelled their reservations at the whites-only Hotel George Washington in Jacksonville.