The company's first product was the highly anticipated OnePlus One. It was unveiled on 22 April 2014, and was claimed as the "2014 Flagship Killer." The One had comparable, and in some ways better, specifications to other flagship phones of the year, while being sold at a significantly lower price at $299 for the 16 GB version or $349 for the 64 GB version.
On 23 April 2014, OnePlus began its "Smash the Past" campaign. The promotion asked selected participants to destroy their phones on video in an effort to purchase the OnePlus One for $1 (US). Due to confusion, several videos were published by unselected users misinterpreting the promotion and destroying their phones before the promotion start date. OnePlus later revised the rules of their promotion by allowing consumers to donate their old phones. There were 140,000 entrants in the contest with 100 winners.
The 2014 Ludian earthquake struck Ludian County, Yunnan, China, with a moment magnitude of 6.1 on 3 August. The earthquake killed at least 617 people, injuring at least 2,400 others. As of 5 August 2014, 112 people remain missing. Over 12,000 houses collapsed and 30,000 were damaged. According to the United States Geological Survey, the earthquake occurred 29 km (18 mi) WSW of Zhaotong city at 16:03 local time (08:03 UTC).
On 13 August 2014, OnePlus hosted a contest to give invites, which were hard to come by at the time, to their female forum members. Users were asked to post a photo of themselves with the OnePlus logo, images would be shared in the forum and could be "liked" by other forum members.
On 31 August 2014, the Standing Committee of the National People's Congress (NPCSC) set restriction on the electoral method of the Chief Executive, in which any candidate should be screened through by a Beijing-controlled nominating committee before standing in the election. The 2014 NPCSC decision triggered a historic 79-day protest which was dubbed as the "Umbrella Revolution".
Alongside other American technology figures like Jeff Bezos and Tim Cook, Zuckerberg hosted visiting Chinese politician Lu Wei, known as the "Internet czar" for his influence in the enforcement of China's online policy, at Facebook's headquarters on December 8, 2014. The meeting occurred after Zuckerberg participated in a Q&A session at Tsinghua University in Beijing, China, on October 23, 2014, where he attempted to converse in Mandarin Chinese; although Facebook is banned in China, Zuckerberg is highly regarded among the people and was at the university to help fuel the nation's burgeoning entrepreneur sector.
Chinese search technology company Baidu announces a $600 million strategic investment in Uber, also classified as a continuation of the Series E round, thereby bringing the Series E total to $1.8 billion.