On January 27, 2020, Atari announced a deal with GSD Group to build Atari Hotels, with the first breaking ground in Phoenix in mid-2020. Additional hotels were also planned in Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco, and San Jose. The company plans to make the hotel experience immersive while catering to all ages, including the use of virtual and augmented reality technologies.
On 27 January 2020, the United States CDC issued updated travel guidance for China, recommending that travelers avoid all nonessential travel to all of the country. The CDC has directed U.S. Customs and Border Protection to check individuals for symptoms of the coronavirus.