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  • Seattle, Washington, U.S.
    Tuesday Jul 05, 1994

    Jeff Bezos founded Amazon

    Seattle, Washington, U.S.
    Tuesday Jul 05, 1994

    Jeff Bezos founded Amazon in July 1994. He chose Seattle because of technical talent as Microsoft is located there. Bezos initially incorporated the company in Washington state with the name Cadabra, Inc.




  • U.S.
    1994

    Bezos changed the name to Amazon.com

    U.S.
    1994

    After a few months Bezos changed the name to Amazon.com, Inc because a lawyer misheard its original name as "cadaver".




  • Seattle, Washington, U.S.
    May, 1997

    Amazon went public

    Seattle, Washington, U.S.
    May, 1997

    In May 1997, the organization went public.




  • U.S.
    Monday May 12, 1997

    Barnes & Noble sued Amazon

    U.S.
    Monday May 12, 1997

    Barnes & Noble sued Amazon on May 12, 1997, alleging that Amazon's claim to be "the world's largest bookstore" was false because it "...isn't a bookstore at all. It's a book broker." The suit was later settled out of court and Amazon continued to make the same claim.




  • Seattle, Washington, U.S.
    1998

    Amazon began selling music and videos

    Seattle, Washington, U.S.
    1998

    The company began selling music and videos in 1998, at which time it began operations internationally by acquiring online sellers of books in United Kingdom and Germany.




  • U.S.
    Friday Oct 16, 1998

    Walmart sued Amazon

    U.S.
    Friday Oct 16, 1998

    Walmart sued Amazon on October 16, 1998, alleging that Amazon had stolen Walmart's trade secrets by hiring former Walmart executives. Although this suit was also settled out of court, it caused Amazon to implement internal restrictions and the reassignment of the former Walmart executives.




  • Hangzhou, Zhejiang, China
    Apr, 1999

    Jack Ma launches Alibaba

    Hangzhou, Zhejiang, China
    Apr, 1999

    Jack Ma launches Alibaba in China, which would later grow to dominate the Chinese online retail market, and provide an obstacle to Amazon's attempts to expand in China.


  • Seattle, Washington, U.S.
    1999

    Amazon sold video games

    Seattle, Washington, U.S.
    1999

    Amazon also sold video games, consumer electronics, home-improvement items, software, games, and toys in addition to other items.


  • U.S.
    1999

    Weathervane

    U.S.
    1999

    In 1999, Amazon first attempted to enter the publishing business by buying a defunct imprint, "Weathervane", and publishing some books "selected with no apparent thought", according to The New Yorker. The imprint quickly vanished again, and as of 2014 Amazon representatives said that they had never heard of it.


  • New York City, New York, U.S.
    Monday Dec 27, 1999

    Time magazine named Bezos the Person of the Year

    New York City, New York, U.S.
    Monday Dec 27, 1999

    Also in 1999, Time magazine named Bezos the Person of the Year when it recognized the company's success in popularizing online shopping.


  • Seattle, Washington, U.S.
    Monday Jun 19, 2000

    Amazon's logotype

    Seattle, Washington, U.S.
    Monday Jun 19, 2000

    Since June 19, 2000, Amazon's logotype has featured a curved arrow leading from A to Z, representing that the company carries every product from A to Z, with the arrow-shaped like a smile.


  • U.S.
    Jan, 2002

    Amazon launches Free Super Saver Shipping

    U.S.
    Jan, 2002

    Amazon launches Free Super Saver Shipping, which allows customers to get free shipping for orders above $99.


  • U.S.
    2002

    The corporation started Amazon Web Services (AWS)

    U.S.
    2002

    In 2002, the corporation started Amazon Web Services (AWS), which provided data on Web site popularity, Internet traffic patterns and other statistics for marketers and developers. In 2006, the organization grew its AWS portfolio when Elastic Compute Cloud (EC2), which rents computer processing power as well as Simple Storage Service (S3), that rents data storage via the Internet, were made available. That same year, the company started Fulfillment by Amazon which managed the inventory of individuals and small companies selling their belongings through the company internet site.


  • Palo Alto, California, U.S.
    Oct, 2003

    Amazon launches A9.com

    Palo Alto, California, U.S.
    Oct, 2003

    Amazon launches A9.com, a subsidiary of Amazon.com based in Palo Alto, California that develops search and advertising technology.


  • Seattle, Washington, U.S.
    Dec, 2003

    The first profit announced

    Seattle, Washington, U.S.
    Dec, 2003

    The first profit announced.


  • China
    Thursday Aug 19, 2004

    Amazon acquires Joyo

    China
    Thursday Aug 19, 2004

    Amazon acquires Joyo, an online bookstore in China, for $75 million, which then becomes the 7th regional website of Amazon.com. joyo later becomes Amazon China.


  • U.S.
    Feb, 2005

    Amazon launches Amazon Prime

    U.S.
    Feb, 2005

    Amazon launches Amazon Prime, a membership offering free two-day shipping within the contiguous United States on all eligible purchases for a flat annual fee of $79.


  • U.S.
    Nov, 2005

    Amazon launches Amazon Mechanical Turk

    U.S.
    Nov, 2005

    Amazon launches Amazon Mechanical Turk, an application programming interface (API) allowing any Internet user to perform "human-intelligence" tasks such as transcribing podcasts, often at very low wages.


  • Seattle, Washington, U.S.
    Mar, 2006

    Amazon launches Amazon Simple Storage Service

    Seattle, Washington, U.S.
    Mar, 2006

    Amazon launches Amazon Simple Storage Service (Amazon S3), which allows other websites/developers to store computer files on Amazon's servers.


  • U.S.
    Saturday Aug 26, 2006

    Amazon launches Amazon Elastic Compute Cloud

    U.S.
    Saturday Aug 26, 2006

    Amazon launches Amazon Elastic Compute Cloud (Amazon EC2), a virtual site farm allowing users to use the Amazon infrastructure to run applications ranging from running simulations to web hosting.


  • U.S.
    2006

    Amazon agrees to settle a legal dispute with Toys R Us

    U.S.
    2006

    Amazon agrees to settle a legal dispute with Toys R Us (over a partnership that gave Toys R Us exclusive rights to supply some toy products on Amazon's website) and pays $51 million.


  • U.S.
    Tuesday Sep 19, 2006

    Amazon launches Fulfillment by Amazon

    U.S.
    Tuesday Sep 19, 2006

    Amazon launches Fulfillment by Amazon, giving small businesses the ability to use Amazon.com's own order fulfillment and customer service infrastructure - and customers of Amazon.com shipping offers when buying from 3rd-party sellers.


  • U.S.
    Aug, 2007

    CreateSpace announces launch of Books on Demand service

    U.S.
    Aug, 2007

    CreateSpace announces launch of Books on Demand service, which makes it easy for authors who want to self-publish their books to distribute them on Amazon.com.


  • Seattle, Washington, U.S.
    Aug, 2007

    Amazon launches AmazonFresh

    Seattle, Washington, U.S.
    Aug, 2007

    Amazon launches AmazonFresh, a grocery service offering perishable and nonperishable foods.


  • Seattle, Washington, U.S.
    Tuesday Sep 25, 2007

    Amazon launches Amazon Music

    Seattle, Washington, U.S.
    Tuesday Sep 25, 2007

    Amazon launches Amazon Music, an online music store and music locker.


  • Seattle, Washington, U.S.
    Monday Nov 19, 2007

    Amazon launches the Amazon Kindle

    Seattle, Washington, U.S.
    Monday Nov 19, 2007

    Amazon launches the Amazon Kindle.


  • Las Vegas, Nevada, U.S.
    Wednesday Jul 22, 2009

    Amazon acquires Zappos

    Las Vegas, Nevada, U.S.
    Wednesday Jul 22, 2009

    Amazon acquires Zappos for $850 million.


  • Cupertino, California, U.S.
    Jan, 2010

    iBooks

    Cupertino, California, U.S.
    Jan, 2010

    Apple introduces its own virtual bookstore, called iBooks, and then partners with five major book publishers. It later convinces them to raise the price of ebooks (using the agency pricing model that gives publishers full control over ebook prices).


  • U.S.
    Monday Feb 01, 2010

    Microsoft launches Microsoft Azure

    U.S.
    Monday Feb 01, 2010

    Microsoft launches Microsoft Azure, a cloud computing platform that will compete with Amazon AWS over cloud services.


  • Seattle, Washington, U.S.
    Jul, 2010

    Amazon announced that e-book sales for its Kindle reader outnumbered sales of hardcover books

    Seattle, Washington, U.S.
    Jul, 2010

    Amazon announced that e-book sales for its Kindle reader outnumbered sales of hardcover books for the first time ever.


  • London, England, United Kingdom
    Sunday Jan 09, 2011

    Amazon acquires Lovefilm

    London, England, United Kingdom
    Sunday Jan 09, 2011

    Amazon acquires Lovefilm, a DVD rental service known as the Netflix of Europe.


  • Seattle, Washington, U.S.
    Tuesday Feb 22, 2011

    Amazon rebrands its Amazon Video service

    Seattle, Washington, U.S.
    Tuesday Feb 22, 2011

    Amazon rebrands its Amazon Video service as Amazon Instant Video and adds access to 5,000 movies and TV shows for Amazon Prime members.


  • Seattle, Washington, U.S.
    Tuesday Mar 22, 2011

    Amazon launches the Amazon Appstore for Android devices

    Seattle, Washington, U.S.
    Tuesday Mar 22, 2011

    Amazon launches the Amazon Appstore for Android devices and the service was made available in over 200 countries.


  • California, U.S.
    Friday Jul 01, 2011

    Sales taxes

    California, U.S.
    Friday Jul 01, 2011

    California starts collecting sales taxes on Amazon.com purchases.


  • Seattle, Washington, U.S.
    Sep, 2011

    Amazon launches Amazon Locker

    Seattle, Washington, U.S.
    Sep, 2011

    Amazon launches Amazon Locker, a delivery locker system that allows users to get items delivered at specially-designed lockers.


  • Seattle, Washington, U.S.
    Wednesday Sep 28, 2011

    Amazon announces the Kindle Fire

    Seattle, Washington, U.S.
    Wednesday Sep 28, 2011

    Amazon announces the Kindle Fire, a tablet computer that takes aim at Apple's iPad with a smaller device that sells at $199, compared with the $499 value of Apple's cheapest iPad.


  • Burbank, California, U.S.
    Tuesday Oct 18, 2011

    Amazon.com announced a partnership with DC Comics

    Burbank, California, U.S.
    Tuesday Oct 18, 2011

    On October 18, 2011, Amazon.com announced a partnership with DC Comics for the exclusive digital rights to many popular comics, including Superman, Batman, Green Lantern, The Sandman, and Watchmen. The partnership has caused well-known bookstores like Barnes & Noble to remove these titles from their shelves.


  • Seattle, Washington, U.S.
    Monday Mar 19, 2012

    Amazon acquires Kiva Systems

    Seattle, Washington, U.S.
    Monday Mar 19, 2012

    Amazon acquires Kiva Systems for $775 million, a robotics company that creates robots that can move items around warehouses.


  • Washington D.C., U.S.
    Apr, 2012

    The Department of Justice files suit against Apple Inc and five major publishing houses

    Washington D.C., U.S.
    Apr, 2012

    The Department of Justice files suit against Apple Inc and five major publishing houses (the "Big Five"), alleging that they colluded in 2010 to raise the price of ebooks (using the agency pricing model that gives publishers full control over ebook prices).


  • Seattle, Washington, U.S.
    Apr, 2012

    Amazon agrees to allow collection of sales taxes in both Nevada and Texas

    Seattle, Washington, U.S.
    Apr, 2012

    Amazon agrees to allow collection of sales taxes in both Nevada and Texas (starting on July 1), and agrees to create 2,500 jobs and invest $200 million in new distribution centers in Texas.


  • Seattle, Washington, U.S.
    Thursday Sep 06, 2012

    Amazon announces the Kindle Fire HD series

    Seattle, Washington, U.S.
    Thursday Sep 06, 2012

    Amazon announces the Kindle Fire HD series of touchscreen tablet computers.


  • San Francisco, California, U.S.
    Mar, 2013

    Amazon acquires GoodReads

    San Francisco, California, U.S.
    Mar, 2013

    Amazon acquires social reading and book-review site GoodReads.


  • India
    Jun, 2013

    Amazon launches in India

    India
    Jun, 2013

    Amazon launches in India.


  • U.S.
    2013

    Amazon secured a US$600 million contract with the CIA

    U.S.
    2013

    In 2013, Amazon secured a US$600 million contract with the CIA, which poses a potential conflict of interest involving the Bezos-owned The Washington Post and his newspaper's coverage of the CIA. Kate Martin, director of the Center for National Security Studies, said, "It's a serious potential conflict of interest for a major newspaper like The Washington Post to have a contractual relationship with the government and the most secret part of the government." This was later followed by a US$10 billion contract with the U.S. Department of Defense.


  • Seattle, Washington, U.S.
    Friday Jul 25, 2014

    Amazon launched the Fire Phone

    Seattle, Washington, U.S.
    Friday Jul 25, 2014

    In 2014, Amazon launched the Fire Phone. The Fire Phone was meant to deliver media streaming options but the venture failed, resulting in Amazon registering a $170 million loss. This would also lead to the Fire Phone production being stopped the following year. In August of the same year, Amazon would finalize the acquisition of Twitch, a social video gaming streaming site for $970 million. This new acquisition would be integrated into the game production division of Amazon.


  • Seattle, Washington, U.S.
    Friday Jul 25, 2014

    Amazon launches the Amazon Fire

    Seattle, Washington, U.S.
    Friday Jul 25, 2014

    Amazon launches the Amazon Fire.


  • U.S.
    Monday Aug 25, 2014

    Amazon announced its intent to acquire the video game streaming website Twitch

    U.S.
    Monday Aug 25, 2014

    Amazon announced its intent to acquire the video game streaming website Twitch for $970 million.


  • Paris, France
    Nov, 2014

    Amazon resolves dispute with Hachette

    Paris, France
    Nov, 2014

    Amazon resolves dispute with Hachette, allowing Hachette to adopt the agency-pricing model and set prices on Hachette books sold on Amazon.


  • Seattle, Washington, U.S.
    2015

    Amazon unveils Amazon Echo

    Seattle, Washington, U.S.
    2015

    Amazon unveils Amazon Echo, a wireless speaker and voice command device that can take commands and queries, and be used to add items to the Amazon.com shopping cart, among other things. The Alexa Voice Service that is built into Amazon Echo can also be added to other Amazon devices.


  • China
    Jul, 2015

    Alibaba announces that it will invest $1 billion

    China
    Jul, 2015

    Alibaba announces that it will invest $1 billion into its Aliyun cloud computing arm, some of which would go into new Aliyun international data centers. This would allow Aliyun to compete with Amazon Web Services outside of China.


  • Seattle, Washington, U.S.
    Wednesday Aug 26, 2015

    Amazon launches Amazon Underground

    Seattle, Washington, U.S.
    Wednesday Aug 26, 2015

    Amazon launches Amazon Underground, an Android app through which users can get gaming and other apps for free that they would otherwise have to pay for, and also get in-app purchases for free. App creator participation is voluntary. App creators are paid $0.002 for every minute a user spends in the app.


  • Seattle, Washington, U.S.
    Monday Nov 02, 2015

    Amazon opened its first physical retail store

    Seattle, Washington, U.S.
    Monday Nov 02, 2015

    Amazon opened its first physical retail store, a bookstore in the University Village shopping center in Seattle. The store, known as Amazon Books, has prices matched to those found on the Amazon website and integrate online reviews into the store's shelves.


  • Seattle, Washington, U.S.
    Monday Dec 14, 2015

    Amazon Tower I

    Seattle, Washington, U.S.
    Monday Dec 14, 2015

    Amazon begins moving into their new headquarters campus in the Denny Triangle neighborhood of Seattle, beginning with the 38-story Amazon Tower I (nicknamed "Doppler" after the codename for Amazon Echo).


  • Cambridge, England, United Kingdom
    Wednesday Dec 07, 2016

    Amazon Prime Air makes its first delivery in Cambridge

    Cambridge, England, United Kingdom
    Wednesday Dec 07, 2016

    Amazon Prime Air (Amazon's drone-based delivery system) makes its first delivery in Cambridge in the United Kingdom. The successful delivery is announced a week later, on December 14, along with video.


  • Dubai, U.A.E.
    Tuesday Mar 28, 2017

    Amazon confirmed it would be acquiring Souq.com

    Dubai, U.A.E.
    Tuesday Mar 28, 2017

    Souq.com is the largest E-Commerce platform in the Middle East based in Dubai, United Arab Emirates. On March 28, 2017, Amazon confirmed it would be acquiring Souq.com for $580 million. Souq.com is now a subsidiary of Amazon, and acts as Amazon's arm into the Middle East region.


  • Austin, Texas, U.S.
    Jun, 2017

    Amazon announced that it would acquire Whole Foods

    Austin, Texas, U.S.
    Jun, 2017

    In June 2017, Amazon announced that it would acquire Whole Foods, a high-end supermarket chain with over 400 stores, for $13.4 billion.


  • Beaverton, Oregon, United States
    Friday Jun 09, 2017

    Nike confirmed a "pilot" partnership with Amazon

    Beaverton, Oregon, United States
    Friday Jun 09, 2017

    In June 2017, Nike confirmed a "pilot" partnership with Amazon to sell goods directly on the platform.


  • Austin, Texas, U.S.
    Wednesday Aug 23, 2017

    Amazon acquired Whole Foods

    Austin, Texas, U.S.
    Wednesday Aug 23, 2017

    On August 23, 2017, Whole Foods shareholders, as well as the Federal Trade Commission, approved the deal.


  • Worldwide
    2017

    Amazon had over 566,000 employees worldwide

    Worldwide
    2017

    As 2017 came to a close, Amazon had over 566,000 employees worldwide.


  • Seattle, Washington, U.S.
    Monday Jan 22, 2018

    Amazon Go was opened

    Seattle, Washington, U.S.
    Monday Jan 22, 2018

    On January 22, 2018, Amazon Go, a store that uses cameras and sensors to detect items that a shopper grabs off shelves and automatically charges a shopper's Amazon account, was opened to the general public in Seattle.


  • New York City, New York, U.S.
    Wednesday Aug 08, 2018

    Amazon has about a 5 percent share of US retail spending

    New York City, New York, U.S.
    Wednesday Aug 08, 2018

    According to an August 8, 2018 story in Bloomberg Businessweek, Amazon has about a 5 percent share of US retail spending (excluding cars and car parts and visits to restaurants and bars), and a 43.5 share of American online spending in 2018. The forecast is for Amazon to own 49 percent of the total American online spending in 2018, with two-thirds of Amazon's revenue coming from the US.


  • New York City, New York, U.S.
    Thursday Sep 27, 2018

    Amazon announced to debut the Amazon 4-star

    New York City, New York, U.S.
    Thursday Sep 27, 2018

    Amazon announced to debut the Amazon 4-star in New York, Soho neighborhood Spring Street between Crosby and Lafayette on 27 September 2018. The store carries the 4-star and above rated products from around New York.


  • New York and Virginia, U.S.
    Nov, 2018

    Amazon announced it would open its highly sought-after new headquarters, known as (HQ2)

    New York and Virginia, U.S.
    Nov, 2018

    In November 2018, Amazon announced it would open its highly sought-after new headquarters, known as (HQ2) in Long Island City, Queens, New York City, and in the Crystal City neighborhood of Arlington, Virginia.


  • Arlington, Virginia, U.S.
    Thursday Feb 14, 2019

    Amazon would focus solely on Arlington location

    Arlington, Virginia, U.S.
    Thursday Feb 14, 2019

    On February 14, 2019, Amazon announced it was not moving forward with plans to build HQ2 in Queens but would instead focus solely on the Arlington location. The company plans to locate at least 25,000 employees at HQ2 by 2030 and will invest more than US$2.5 billion to establish its new headquarters in Crystal City as well as neighboring Pentagon City and Potomac Yard, an area jointly marketed as "National Landing." The announcement also created a new partnership with Virginia Tech to develop a revolutionary Innovation Campus to fill demand for high-tech talent in National Landing and beyond.


  • Staten Island, New York. U.S.
    Mar, 2020

    Workers of the Staten Island warehouse staged a walkout in protest the poor health situation

    Staten Island, New York. U.S.
    Mar, 2020

    At the end of March 2020, some workers of the Staten Island warehouse staged a walkout in protest the poor health situation at their workplace amidst the 2020 COVID-19 pandemic. One of the organizers, Chris Smalls, was first put on quarantine without anybody else being quarantined, and soon afterwards fired from the company.


  • Nanterre, France
    Wednesday Apr 15, 2020

    Closure in France

    Nanterre, France
    Wednesday Apr 15, 2020

    The SUD (trade unions) brought a court case against Amazon for unsafe working conditions. This resulted in a French district court (Nanterre) ruling on April 15, 2020, ordering the company to limit its deliveries to food and essential medical or hygienic products or pay a €1 million per day fine. Amazon said it would appeal, and on the following day shut its six French warehouses until at least April 21, 2020, for evaluation of the situation.


  • European Union
    Thursday Jun 11, 2020

    European Union announced that it will be pressing charges against Amazon over its treatment of third-party e-commerce sellers

    European Union
    Thursday Jun 11, 2020

    On June 11, 2020, the European Union announced that it will be pressing charges against Amazon over its treatment of third-party e-commerce sellers.


  • Washington D.C., U.S.
    Jul, 2020

    Harmful power

    Washington D.C., U.S.
    Jul, 2020

    In July 2020, Amazon along with other tech giants Apple, Google and Facebook were accused of maintaining harmful power and anti-competitive strategies to quash potential competitors in the market. The CEOs of respective firms appeared in a teleconference on July 29, 2020 before the lawmakers of the U.S. House Antitrust Subcommittee.


  • U.S.
    Monday Aug 10, 2020

    Amazon announced the rebranding Twitch Prime

    U.S.
    Monday Aug 10, 2020

    On August 10, 2020, Amazon announced the rebranding Twitch Prime, the live-streaming site, in another attempt to crack the video game market after failing a big-budget game effort. With Twitch Prime, users will be given a free subscription to Twitch, with free games from small studios and discounts for larger titles like Grand Theft Auto and League of Legends.


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