OnePlus 3 launch
Futian District, Shenzhen, Guangdong, China
Early phones were only available through a system whereby customers had to sign up for an invite to purchase the phone at irregular intervals. The system was claimed to be necessary for the young company to manage huge demand. OnePlus ended the invite system with the launch of OnePlus 3 on 14 June 2016. Announced via an interactive VR launch event, the OnePlus 3 initially went on sale within the VR app itself. OnePlus touted the event as the world's first VR shopping experience. The phone was made available for sale later that day in China, North America, and the European Union on the OnePlus website, and in India on Amazon India.