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  • Futian District, Shenzhen, Guangdong, China
    Monday Dec 16, 2013

    OnePlus gets founded

    Futian District, Shenzhen, Guangdong, China
    Monday Dec 16, 2013

    OnePlus was founded on 16 December 2013 by former Oppo vice-president Pete Lau and Carl Pei. According to Chinese public records, OnePlus' only institutional shareholder is Oppo Electronics. Lau denied that OnePlus was a wholly-owned subsidiary of Oppo and stated that Oppo Electronics and not Oppo Mobile (the phone manufacturer) is a major investor of OnePlus and that they are "in talks with other investors." The company's main goal was to design a smartphone that would balance high-end quality with a lower price than other phones in its class, believing that users would "Never Settle" for the lower-quality devices produced by other companies. Lau explained that "we will never be different just for the sake of being different. Everything done has to improve the actual user experience in day-to-day use." He also showed aspirations of being the "Muji of the tech industry", emphasizing its focus on high-quality products with simplistic, user-friendly designs. Continuing Lau's association with the platform from the Oppo N1, OnePlus entered into an exclusive licensing agreement with Cyanogen Inc. to base its products' Android distribution upon a variant of the popular custom ROM CyanogenMod and use its trademarks outside of China.




  • Brussels, Belgium
    Sunday Mar 09, 2014

    Expanding to the European Union

    Brussels, Belgium
    Sunday Mar 09, 2014

    On 9 March 2014, the company expanded its operations to the European Union.




  • Futian District, Shenzhen, Guangdong, China
    Apr, 2014

    Hiring Han Han

    Futian District, Shenzhen, Guangdong, China
    Apr, 2014

    In April 2014, OnePlus hired Han Han to help market its products in mainland China.




  • Futian District, Shenzhen, Guangdong, China
    Tuesday Apr 22, 2014

    OnePlus One

    Futian District, Shenzhen, Guangdong, China
    Tuesday Apr 22, 2014

    The company's first product was the highly anticipated OnePlus One. It was unveiled on 22 April 2014, and was claimed as the "2014 Flagship Killer." The One had comparable, and in some ways better, specifications to other flagship phones of the year, while being sold at a significantly lower price at $299 for the 16 GB version or $349 for the 64 GB version.




  • Futian District, Shenzhen, Guangdong, China
    Wednesday Apr 23, 2014

    Smash the Past

    Futian District, Shenzhen, Guangdong, China
    Wednesday Apr 23, 2014

    On 23 April 2014, OnePlus began its "Smash the Past" campaign. The promotion asked selected participants to destroy their phones on video in an effort to purchase the OnePlus One for $1 (US). Due to confusion, several videos were published by unselected users misinterpreting the promotion and destroying their phones before the promotion start date. OnePlus later revised the rules of their promotion by allowing consumers to donate their old phones. There were 140,000 entrants in the contest with 100 winners.




  • Futian District, Shenzhen, Guangdong, China
    Wednesday Aug 13, 2014

    Ladies First

    Futian District, Shenzhen, Guangdong, China
    Wednesday Aug 13, 2014

    On 13 August 2014, OnePlus hosted a contest to give invites, which were hard to come by at the time, to their female forum members. Users were asked to post a photo of themselves with the OnePlus logo, images would be shared in the forum and could be "liked" by other forum members.




  • India
    Tuesday Dec 16, 2014

    Lawsuit by Micromax

    India
    Tuesday Dec 16, 2014

    On 16 December 2014, The Supreme Court of India and Delhi High Court banned the import and sale of OnePlus One phones following a lawsuit by Micromax alleging it has exclusivity for shipping phones with Cyanogen OS software in India.


  • India
    Sunday Dec 21, 2014

    Ban lifted

    India
    Sunday Dec 21, 2014

    On 21 December 2014, the ban was lifted. The device continues to be shipped with Cyanogen OS; however, a customized version of Android specially designed by OnePlus and named OxygenOS has been released, allowing later OnePlus devices to be sold in India.


  • Indonesia
    Friday Jan 23, 2015

    Partnering with Lazada Indonesia

    Indonesia
    Friday Jan 23, 2015

    OnePlus made its products available in Southeast Asia for the first time, partnering with Lazada Indonesia on 23 January 2015 and was expected to expand during that year throughout the region.


  • Futian District, Shenzhen, Guangdong, China
    Monday Jul 27, 2015

    2016 Flagship killer

    Futian District, Shenzhen, Guangdong, China
    Monday Jul 27, 2015

    The OnePlus 2 was the successor to the company's highly successful first phone. It was unveiled a little over a year after the One, on 27 July 2015. It was highly promoted as the "2016 Flagship killer". There were very high expectations for the second generation OnePlus phones, partly because the company managed to create a high amount of hype for the upcoming phone. One of the marketing channels used was YouTube tech reviewer MKBHD who was sent a unit, which he covered in detail leading up to the launch.


  • Futian District, Shenzhen, Guangdong, China
    Thursday Oct 29, 2015

    First budget phone (OnePlus X)

    Futian District, Shenzhen, Guangdong, China
    Thursday Oct 29, 2015

    The OnePlus X was OnePlus' entrance to the budget phone market, at 5 inches instead of the One and 2's 5.5 inches. The phone was unveiled on 29 October 2015. The phone was sold for $249, and consisted mostly of the same internal components as the year and half old OnePlus One, but had an AMOLED display.


  • Indonesia
    Jun, 2016

    Pulling out of Indonesian market

    Indonesia
    Jun, 2016

    In June 2016, OnePlus decided to pull out of the Indonesian market due to local regulations for imported 4G smartphones restricting sales of the OnePlus 2.


  • Futian District, Shenzhen, Guangdong, China
    Tuesday Jun 14, 2016

    OnePlus 3 launch

    Futian District, Shenzhen, Guangdong, China
    Tuesday Jun 14, 2016

    Early phones were only available through a system whereby customers had to sign up for an invite to purchase the phone at irregular intervals. The system was claimed to be necessary for the young company to manage huge demand. OnePlus ended the invite system with the launch of OnePlus 3 on 14 June 2016. Announced via an interactive VR launch event, the OnePlus 3 initially went on sale within the VR app itself. OnePlus touted the event as the world's first VR shopping experience. The phone was made available for sale later that day in China, North America, and the European Union on the OnePlus website, and in India on Amazon India.


  • Futian District, Shenzhen, Guangdong, China
    Tuesday Jun 20, 2017

    OnePlus 5

    Futian District, Shenzhen, Guangdong, China
    Tuesday Jun 20, 2017

    The OnePlus 5 was unveiled on 20 June 2017 as the successor to the OnePlus 3, skipping the number 4. It launched with a Qualcomm Snapdragon 835, a dual-lens camera setup, up to 8 GB RAM, and up to 128 GB of storage. It was released in two colors: Midnight Black and Slate Gray.


  • Futian District, Shenzhen, Guangdong, China
    Wednesday Sep 20, 2017

    OnePlus first collaboration

    Futian District, Shenzhen, Guangdong, China
    Wednesday Sep 20, 2017

    OnePlus 3 had a third limited edition color, Soft Gold was released on 7 August 2017. Another special edition color was launched on 20 September 2017, in collaboration with Castelbajac.


  • Futian District, Shenzhen, Guangdong, China
    Monday Oct 29, 2018

    OnePlus 6T Unveil

    Futian District, Shenzhen, Guangdong, China
    Monday Oct 29, 2018

    The OnePlus 6T was unveiled on 29 October 2018. It launched with a Qualcomm Snapdragon 845, a dual-lens camera setup, up to 8 GB RAM, and up to 256 GB of storage. It also features a larger 6.41" 19.5:9 Optic AMOLED display with in-display fingerprint sensor and launched on OxygenOS based on Android 9 Pie. The camera has a 'Nightscape' mode which uses a longer exposure time to capture better photos in poor lighting conditions.


  • London, United Kingdom
    Thursday Nov 01, 2018

    Guinness World Record

    London, United Kingdom
    Thursday Nov 01, 2018

    OnePlus set a Guinness World Record title of "the most people unboxing a phone simultaneously" on the launch of OnePlus 6T.


  • Futian District, Shenzhen, Guangdong, China
    Tuesday Nov 06, 2018

    OnePlus 6T McLaren edition

    Futian District, Shenzhen, Guangdong, China
    Tuesday Nov 06, 2018

    On 6, November 2018, OnePlus announced the first collaboration with McLaren for the launch of the OnePlus 6T McLaren Edition with the slogan "Unlock The Speed".


  • New Jersey, U.S.
    Wednesday Dec 19, 2018

    MKBHD phone of the year 2018

    New Jersey, U.S.
    Wednesday Dec 19, 2018

    On 19, December 2018, Marques Keith Brownlee Announced in his video "Phone awards 2018" that his favorite phone of the year was the OnePlus 6T


  • New Delhi, India
    Wednesday Sep 25, 2019

    OnePlus 7T Series

    New Delhi, India
    Wednesday Sep 25, 2019

    The OnePlus 7T was officially presented in New Delhi on September 26 of 2019 and was available to order on September 28, followed by the 7T Pro unveiled 2 weeks later. The OnePlus 7T is the successor to the 7 that was released 5 months prior for the European and Asian market, and to the 6T for the American market where the OnePlus 7 wasn't available for sale. It features a new form-factor compared to its predecessors, with a 20/9 aspect ratio instead of 19.5/9. This allowed for OnePlus to make the phone ever so slightly taller than the older 6T and 7 while keeping the same width. OnePlus also decided to include the 90Hz Fluid AMOLED display found on the previous OnePlus 7 Pro. While OnePlus did keep the resolution at 2400×1080 pixels, the screen was one of its primary selling points. While the OnePlus 7T is considered a significant upgrade compared to the 7, the 7T Pro is a very subtle upgrade over the 7 Pro. It features the same display, same body, same camera system; the main changes being faster charging, faster processor and a slightly quieter pop-up camera.


  • Futian District, Shenzhen, Guangdong, China
    Friday Oct 11, 2019

    OnePlus 7T Pro McLaren Edition

    Futian District, Shenzhen, Guangdong, China
    Friday Oct 11, 2019

    After the success of the Oneplus 6T McLaren Edition, OnePlus announced their second collaboration with McLaren introducing the OnePlus 7T Pro McLaren Edition.


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