First appearance on Time's magazine

Mork became popular, featured on posters, coloring books, lunch-boxes, and other merchandise. Mork & Mindy was such a success in its first season that Williams appeared on the March 12, 1979, cover of Time magazine. The cover photo, taken by Michael Dressler in 1979, is said to have " his different sides: the funnyman mugging for the camera, and a sweet, more thoughtful pose that appears on a small TV he holds in his hands" according to Mary Forgione of the Los Angeles Times. This photo was installed in the National Portrait Gallery in the Smithsonian Institution shortly after his death to allow visitors to pay their respects.