Historydraft LogoHistorydraft Logo
Historydraft
beta
Historydraft Logo
Historydraft
beta

Vodafone

A Defensive Move

Tuesday Nov 19, 1996
Newbury, England, U.K.

On 19 November 1996, in a defensive move, Vodafone purchased Peoples Phone for £77 million, a 181 store chain whose customers were overwhelmingly using Vodafone's network. In a similar move, the company acquired 80% of Astec Communications that it did not own, a service provider with 21 stores.


<