Vodafone - A Defensive Move

Time: Tuesday Nov 19, 1996

Place: Newbury, England, U.K.

Details: On 19 November 1996, in a defensive move, Vodafone purchased Peoples Phone for £77 million, a 181 store chain whose customers were overwhelmingly using Vodafone's network. In a similar move, the company acquired 80% of Astec Communications that it did not own, a service provider with 21 stores.

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