IBM - PwC

Time: 2003

Place: U.S.

Details: In 2003, after acquiring PwC consulting, IBM initiated a project to redefine company values, hosting a three-day online discussion of key business issues with 50,000 employees. The result was three values: "Dedication to every client's success", "Innovation that matters—for our company and for the world", and "Trust and personal responsibility in all relationships".

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