Visa Inc. - Williams convinced senior BofA executives

Time: 1956

Place: Fresno, California, U.S.

Details: The original idea was the brainchild of BofA's in-house product development think tank, the Customer Services Research Group, and its leader, Joseph P. Williams. Williams convinced senior BofA executives in 1956 to let him pursue what became the world's first successful mass mailing of unsolicited credit cards (actual working cards, not mere applications) to a large population.

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